English

Having made a name for herself with the brand Alexandra A, creator Alexandra Ariche has gone on to design and sell her French-made jewellery collections under her own name. More than 3 decades’ experience in the industry has granted her a certain legitimacy in designing seductive pieces which captivate all who lay eyes on them. Alexandra Ariche was virtually born into the business and has never contemplated leaving it; after completing her Baccalaureat, she undertook the BJO (Bijouterie, Joaillerie, Orfevrerie; gemstone, jewellery, goldsmithing) professional training, before returning to the family jewellery business where she was soon given the task of repairing precious pieces. After 10 years’ experience, Ms Ariche created the Alexandra A brand as an outlet for her own creations. In September 2010 she invested the returns from her Alexandra A brand in the fabrication of a unique line of jewellery to be distributed through jewellers called, simply, Alexandra Ariche. Last summer Ms Ariche launched a new line, Les Anneaux (the Rings), an affordable hommage to gold thread, with prices to the public of less than 300 euros.

2011-03-03 12:29:08